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Michelin (/ ˈ m ɪ ʃ əl ɪ n, ˈ m ɪ tʃ əl ɪ n / MISH-əl-in, MITCH-əl-in, French:), in full Compagnie Générale des Établissements Michelin SCA ("General Company of the Michelin Enterprises P.L.S."), is a French multinational tyre manufacturing company based in Clermont-Ferrand in the Auvergne-Rhône-Alpes région of France.
The first Michelin Guide, published in 1900 The 1911 Michelin Guide for the British Isles. In 1900, there were fewer than 3,000 cars on the roads of France. To increase the demand for cars and, accordingly, car tyre, the car tyre manufacturers and brothers Édouard and André Michelin published a guide for French motorists, the Guide Michelin (Michelin Guide). [2]
Bibendum [1] (French pronunciation: [bibɛ̃dɔm]), commonly referred to in English as the Michelin Man [2] or Michelin Tire Man, is the official mascot of the Michelin tire company. A humanoid figure consisting of stacked white tires , it was introduced at the Lyon Exhibition of 1894 where the Michelin brothers had a stand. [ 3 ]
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