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In 2016, Louganis was pictured on boxes of Wheaties cereal, where prominent American athletes are famously featured, as part of a special "Legends" series that also included 1980s Olympians Janet Evans and Edwin Moses. [16]
Queer Nation members show up en masse at Macy's department store where Olympic gold medallist Greg Louganis is promoting a new swimsuit line. Queers arrive with WHEATIES cereal boxes with swimmer's picture pasted on front, to recall the time the cereal maker rejected Louganis as a spokesperson, ostensibly because he is gay. April 26, 1990
April 20, 1990: Demonstration at Macy's department store in protest of Wheaties cereal brand after pasting Greg Louganis’ photo on the front of their boxes. The brand had previously rejected the Olympic gold medalist because he was queer.
Greg Louganis arrives at the 10th annual Gold Meets Golden event on Feb. 4 at the Virginia Robinson Gardens and Estate in Beverly Hills, Calif. (Photo by Allison Dinner/Invision/AP) ...
Starting when he was just 10 years old, Olympic champion Greg Louganis trained to be the greatest diver in the world. What he ultimately became, according to many, is the greatest diver of all-time .
Some Wheaties boxes with athletes or teams on the packaging, from the late 1990s. In 1934, the breakfast cereal Wheaties began the practice of including pictures of athletes on its packaging to coincide with its slogan, "The Breakfast of Champions." In its original form, athletes were depicted on the sides or back of the cereal box, though in ...
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Personal information; Full name: Mark Andrew Spitz: Nickname "Mark the Shark" National team United States Born February 10, 1950 (age 74)Modesto, California, U.S.: Height: 6 ft 0 in (183 cm)