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iBeacon is based on Bluetooth low energy proximity sensing by transmitting a universally unique identifier [4] picked up by a compatible app or operating system. The identifier and several bytes sent with it can be used to determine the device's physical location, [ 5 ] track customers, or trigger a location-based action on the device such as a ...
One use of beacons is as a "key finder" where a beacon is attached to, for example, a keyring and a smartphone app can be used to track the last time the device came in range. Another similar use is to track pets, objects (e.g. baggage) or people. The precision and range of BLE doesn't match GPS, but beacons are significantly less expensive.
Apple launched its iBeacon platform in earnest this weekend when it deployed the tiny Bluetooth transmitters in each of its US retail locations. Some have dismissed the technology stating it has ...
The shopBeacon technology works with Apple's iBeacon to track customer movements. Macy's and app developer Shopkick recently announced a test project that will bring location-based deals straight ...
Macy's surprised investors by announcing it would be partnering with Shopkick to utilize Apple's iBeacon technology. iBeacon was mentioned during Apple's official iOS7 announcement, but Apple has ...
In December 2013, Apple announced iBeacon: the first beacon protocol in the market. iBeacon works with Apple's iOS and Google's Android. The beacon using the iBeacon protocol transmits a so-called UUID. The UUID is a string of 24 numbers, which communicate with an installed Mobile App. [2] Advantages: Widely supported; Simple and easy to implement;
There's been a lot of chatter about Apple launching iBeacon in its retail stores. The location-based technology can help customers find products, display product info, and provide indoor mapping ...
Differing from iBeacon, Google beacons use not only Bluetooth but also WiFi and near ultrasonic sounds to communicate between devices. [5] Eddystone has 4 frame types. Eddystone-UID broadcasts an identifying code that allows apps to retrieve information from app servers.