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Organizational storytelling (also known as business storytelling) is a concept in management and organization studies.It recognises the special place of narration in human communication, making narration "the foundation of discursive thought and the possibility of acting in common. [1]"
Transmedia storytelling allows for the interpretation of the story from the individual perspective, making way for personalized meaning-making [22] - and in the case of fully participatory projects - allows participants to become co-creators of the story. [26] In "The Better Mousetrap: Brand Invention in a Media Democracy" (2012), Pont explains ...
Brand associations refers to a set of information nodes held in memory that form a network of associations and are linked to a key variable. For example, variables such as brand image, brand personality, brand attitude, brand preference are nodes within a network that describes the sources of brand-self congruity.
Ancient Indian inter-related collection of animal fables in verse and prose, in a frame story format. Similar stories are found in later works including Aesop's Fables and the Sindbad tales in Arabian Nights. [4] Aesop's Fables: Aesop: c. 600 BC [5] [6] Kathasaritsagara: Somadeva: 11th Century AD
Unlike brand recognition, brand recall (also known as unaided brand recall or spontaneous brand recall) is the ability of the customer retrieving the brand correctly from memory. [11] Rather than being given a choice of multiple brands to satisfy a need, consumers are faced with a need first, and then must recall a brand from their memory to ...
Before the internet, information about companies and consumers was somewhat limited due to access to information, geographical separation, and lack of interaction. [9] The existence of the internet and websites has therefore transformed branding: [10] the internet has transformed interaction between brands and customers; and websites facilitate online marketing and sales, as well as collecting ...
New York City's famous "I Love New York" logo. Place branding (includes place marketing and place promotion) is a term based on the idea that "cities and regions can be branded," whereby branding techniques and other marketing strategies are applied to "the economic, political and cultural development of cities, regions and countries."
Darussalam provides educational devices to learn Qur’anic teachings through computer technology, most notably 'Baba Salam'. [2] Its a mini-laptop (MLP), for kids to learn Quran, Supplications and other Islamic knowledge. They provide more than 30 such devices and the most popular among them are Digital Qur’an, The Teacher and Al Bayaan.