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Media ecology theory is the study of media, technology, and communication and how they affect human environments. [1] The theoretical concepts were proposed by Marshall McLuhan in 1964, [2] while the term media ecology was first formally introduced by Neil Postman in 1968.
A blank tetrad diagram. Marshall McLuhan's tetrad of media effects [1] uses a tetrad - a four-part construct - to examine the effects on society of any technology/medium (that is, a means of explaining the social processes underlying the adoption of a technology/medium) by dividing its effects into four categories and displaying them simultaneously.
McLuhan was born on July 21, 1911, in Edmonton, Alberta, and was named "Marshall" from his maternal grandmother's surname.His brother, Maurice, was born two years later. His parents were both also born in Canada: his mother, Elsie Naomi (née Hall), was a Baptist school teacher who later became an actress; and his father, Herbert Ernest McLuhan, was a Methodist with a real-estate business in ...
McLuhan used different words to describe the figure/ground relationship, sometimes using content for figure and environment or, more often, medium for ground. [2] "McLuhan looked at media through a figure/ground relationship." [1] To him, people tended to focus on only specific parts of the media, and disregard other parts. "To examine the ...
"The Table Talk of Marshall McLuhan." by Peter C. Newman. Maclean's, June 1971, pp. 42, 45. "An Interview With Marshall McLuhan: His Outrageous Views About Women." by Linda Sandler. Miss Chatelaine, September 3, 1974, pp. 58–59, 82–87, 90–91. "It Will Probably End the Motor Car: An Interview With Marshall McLuhan." by Kirwan Cox and S. M ...
"The medium is the message" is a phrase coined by the Canadian communication theorist Marshall McLuhan and the name of the first chapter [1] in his Understanding Media: The Extensions of Man, published in 1964. [2] [3] McLuhan proposes that a communication medium itself, not the messages it carries, should be the primary focus of study. [4]
Marshall McLuhan Catholic Secondary School; McLuhan Program in Culture and Technology; Eric McLuhan; Media ecology; The medium is the message; Medium theory; P ...
Marshall McLuhan in 1967. The Medium Is a Massage presents McLuhan reading prose over a range of sound effects, [2] described by author Alex Kitnick as "a discordant landscape of sonic clangs and bangs, backwards guitars, and commercial jingles", [5] using novel sound techniques to "demonstrate McLuhan's theories concerning the effects of the electronic age."