Search results
Results from the WOW.Com Content Network
The implicit assumption is that the study of a one agent economy will provide useful insights into the functioning of a real world economy with many economic agents. This article pertains to the study of consumer behaviour, producer behaviour and equilibrium as a part of microeconomics. In other fields of economics, the Robinson Crusoe economy ...
The experimental analysis of behavior is a science that studies the behavior of individuals across a variety of species. A key early scientist was B. F. Skinner who discovered operant behavior, reinforcers, secondary reinforcers, contingencies of reinforcement, stimulus control, shaping, intermittent schedules, discrimination, and generalization.
Operant conditioning originated with Edward Thorndike, whose law of effect theorised that behaviors arise as a result of consequences as satisfying or discomforting. In the 20th century, operant conditioning was studied by behavioral psychologists, who believed that much of mind and behaviour is explained through environmental conditioning.
Context Effect on Consumer Behavior In a study conducted on 55 undergraduate marketing students at a university in Korea, researchers set up a mixed design to test if a visual framing promoting a greater use of alternative-based processing would reduce the perceived attractiveness of compromise options.
There are both similarities and differences between the terms "stimulus generalization" and "generality of a functional relationship." Stimulus generalization is the description of the fact that an organism behaves in a similar way to similar stimuli, and that the more different the stimuli, the more different the behavior. The generality of a ...
Human contingency learning has its roots connected to classical conditioning; also referred to as Pavlovian conditioning after the Russian psychologist, Ivan Pavlov. [5] It is a type of learning through association where two stimuli are linked to create a new response in an animal or person. [3]
Behavioral economics is the study of the psychological (e.g. cognitive, behavioral, affective, social) factors involved in the decisions of individuals or institutions, and how these decisions deviate from those implied by traditional economic theory.
The antecedent stimulus occurs first in the contingency and signals that reinforcement or punishment is available on the contingency of a specific behavior. A discriminative stimulus , or S D , directly affects the likelihood of a specific response occurring.