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  2. Making a Good Thing Better (song) - Wikipedia

    en.wikipedia.org/wiki/Making_a_Good_Thing_Better...

    "Making a Good Thing Better" is a song performed by Australian singer Olivia Newton-John. It was written by Pete Wingfield.It was released in June 1977 as the lead single from the Newton-John's ninth studio album of the same name and peaked at number 20 on the Easy Listening chart and number 87 on the Hot 100 in the United States.

  3. Monroe's motivated sequence - Wikipedia

    en.wikipedia.org/wiki/Monroe's_motivated_sequence

    Monroe's motivated sequence is a technique for organizing persuasion that inspires people to take action. Alan H. Monroe developed this sequence in the mid-1930s. [1] This sequence is unique because it strategically places these strategies to arouse the audience's attention and motivate them toward a specific goal or action.

  4. List of Coca-Cola slogans - Wikipedia

    en.wikipedia.org/wiki/List_of_Coca-Cola_slogans

    1942 – The only thing like Coca-Cola is Coca-Cola itself. 1945 – Passport to refreshment. 1947 – Coke knows no season. 1948 – Where There's Coke There's Hospitality. 1949 – Along the Highway to Anywhere. 1952 – What you want is a Coke. 1954 – For people on the go. 1956 – Coca-Cola... makes good things taste better.

  5. Persuasion - Wikipedia

    en.wikipedia.org/wiki/Persuasion

    When trying to persuade an individual target or an entire audience, it is vital to first learn the average latitudes of acceptance, non-commitment, and rejection of your audience. It is ideal to use persuasive information that lands near the boundary of the latitude of acceptance if the goal is to change the audience's anchor point.

  6. Proselytism - Wikipedia

    en.wikipedia.org/wiki/Proselytism

    [O]riginally, the Greek Septuagint translation of the Old Testament passed the word 'proselyte' into modern languages with a neutral meaning. It simply meant a convert, someone who changed his or her opinion or religion. And, proselytism meant the attempt to persuade someone to make such a change.

  7. They Left for Their Own Country by Another Path - AOL

    www.aol.com/news/left-own-country-another-path...

    Nor will you make a good archeologist’s case or an astronomer’s case or an evolutionary biologist’s case. And, if you try, you will be reduced to intellectual dishonesty, debater’s tricks ...

  8. Reverse psychology - Wikipedia

    en.wikipedia.org/wiki/Reverse_psychology

    Psychology is another word to refer to "perception, analyzing and focusing on other people's decisions." Throughout history, this has been utilized in many ways. A common one would be games. In certain card games, the idea is to make the person focus on the REVERSE of what they think they are paying attention to. [17]

  9. Compliance gaining - Wikipedia

    en.wikipedia.org/wiki/Compliance_gaining

    Compliance gaining is a term used in the social sciences that encompasses the intentional act of altering another's behavior. Research in this area originated in the field of social psychology, but communication scholars have also provided ample research in compliance gaining.