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Merle Norman Cosmetics Inc. or simply known as Merle Norman, is an American cosmetics company that manufactures skin care, personal care, and makeup products founded in 1931 by Merle Norman. [2] The company sells its products through e-commerce and its beauty store studio franchises, along with operating day spas through its Merle Norman Spa brand.
The Merle Norman Building is a streamline moderne and art deco building in Santa Monica, California which was the former headquarters of Merle Norman Cosmetics located at 2525 Main Street. The building was designated as Santa Monica Historic Landmark #44 on June 10, November 11, 2002.
Norman has been credited of being ahead of her time, laying out the foundations for franchising before they were properly defined in modern business. [13] [14] Norman would be described as a pioneer entrepreneur and an inspiration for women of the time, with the large majority of Merle Norman Cosmetics franchise studios being owned independently by women nationwide by 1934. [9]
Under his tenure, Merle Norman was recognized as one of the top 10 largest American cosmetic companies by People magazine. [12] By 1981, Nethercutt spent $5 million on Merle Norman's first nationwide advertising campaign, which had previously only used word-of-mouth marketing. The company also had begun experimentally selling in European ...
El Rancho Merlita (built 1950), 13-acre compound in Tucson, Arizona that was also used as a corporate retreat for Merle Norman Cosmetics executives, and later became a hotel. [ 15 ] San Sylmar (built 1971), Art Deco tower estate in Sylmar, Los Angeles that was one of the largest houses in the United States at 60,000 square feet (5,600 m 2 ).
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