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Health communication is the study and practice of communicating promotional health information, such as in public health campaigns, health education, and between doctor and patient. [1] The purpose of disseminating health information is to influence personal health choices by improving health literacy.
The Goals, Plans, Action theory explains how people use influence over others to accomplish their goals. This theory is prominent in the field of interpersonal communication. The theory is a model for how individuals gain compliance from others. [1] There can be multiple goals related to the need for compliance.
Behavior change communication, or BCC, is an approach to behavior change focused on communication. It is also known as social and behavior change communication, or SBCC. The assumptions is that through communication of some kind, individuals and communities can somehow be persuaded to behave in ways that will make their lives safer and healthier.
SBCC by health practitioner SBCC on the Development-Entertainment spectrum.. Social and behavior change communication (SBCC), often also only "BCC" or "Communication for Development (C4D)" is an interactive process of any intervention with individuals, group or community (as integrated with an overall program) to develop communication strategies to promote positive behaviors which are ...
Download as PDF; Printable version; In other projects Wikidata item; ... Pages in category "Health communication" The following 9 pages are in this category, out of 9 ...
Multiple studies have used the Health Belief Model to understand an individual's intention to change a particular behavior and the factors that influence their ability to do so. Researchers analyzed the correlation between young adult women's intention to stop smoking and their perceived factors in the construction of HBM. [22]
D. Lawrence Kincaid (born 1945) is an American communication researcher who originated the convergence theory of communication. He was a senior advisor for the Research and Evaluation Division of the Center for Communication Programs and an associate scientist in the Faculty of Social and Behavioral Sciences at the Johns Hopkins Bloomberg School of Public Health.
Health psychologists conduct research to identify behaviors and experiences that promote health, give rise to illness, and influence the effectiveness of health care. They also recommend ways to improve health care policy. [38] Health psychologists have worked on developing ways to reduce smoking [39] in order to promote health and prevent ...