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Choice-supportive bias or post-purchase rationalization is the tendency to retroactively ascribe positive attributes to an option one has selected and/or to demote the forgone options. [1] It is part of cognitive science, and is a distinct cognitive bias that occurs once a decision is made. For example, if a person chooses option A instead of ...
Examples include: return on investment, internal rate of return, economic value added, return on information technology, and rapid economic justification. A TCO analysis includes total cost of acquisition and operating costs , as well as costs related to replacement or upgrades at the end of the life cycle.
This phenomenon is a result of the brain's instinctive (and rational) treatment of the transaction costs involved in acquiring a product as part of the purchase price of that product: The more involvement that a purchase requires or the purchaser puts in, the more dissonance or psychological discomfort the buyer will experience if dissatisfied ...
Justification (also called epistemic justification) is a property of beliefs that fulfill certain norms about what a person should believe. [ 1 ] [ 2 ] Epistemologists often identify justification as a component of knowledge distinguishing it from mere true opinion. [ 3 ]
There are four theoretic paradigms of cognitive dissonance, the mental stress people experienced when exposed to information that is inconsistent with their beliefs, ideals or values: Belief Disconfirmation, Induced Compliance, Free Choice, and Effort Justification, which respectively explain what happens after a person acts inconsistently ...
These simple breakfasts get the most flavor out of the least effort. All of these delicious dishes are lower in sodium and saturated fat to support a healthy heart. Whether you prep some flavorful ...
Sales Funnel or Purchase Funnel: The sales or purchase funnel (sales from the seller's perspective and purchase from the buyer's perspective) guides potential customers through stages of awareness, interest, desire, and action, culminating in a purchase decision. It is a subset of full funnel marketing, centered specifically on the conversion ...
This simple slow-cooker chili features plenty of veggies and shredded chicken breast simmered in a smoky broth of chipotle chiles and tomato. The chili is finished with shredded cheese, avocados ...
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