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In advertising, the term "copy" means the output of copywriters, who are employed to write material which encourages consumers to buy goods or services. In newspapers and magazines, body copy ( q.v. ) is the main article or text that writers are responsible for, in contrast with display copy , accompanying material such as headlines and ...
It is commonly employed when writing on deadline and sending bits of the story at a time, via telegraphy, teletype, electronic transmission, or paper copy, as a necessary way to indicate the end of the article. [1] It is also found at the end of press releases. The origin of the term is unknown.
Body text or body copy is the text forming the main content of a book, magazine, web page, or any other printed or digital work. This is as a contrast to both additional components such as headings, images, charts, footnotes etc. on each page, and also the pages of front matter that form the introduction to a book.
The headline is the text indicating the content or nature of the article below it, typically by providing a form of brief summary of its contents.. The large type front page headline did not come into use until the late 19th century when increased competition between newspapers led to the use of attention-getting headlines.
Example of non-professional copy editing in progress [1]. Copy editing (also known as copyediting and manuscript editing) is the process of revising written material ("copy") to improve quality and readability, as well as ensuring that a text is free of errors in grammar, style, and accuracy.
Kipling's narrative voice contrasts the purported eternal wisdom of these commonplace texts with the fashionable and (in Kipling's view) naïve modern ideas of "the Market-Place", making oblique reference, by way of puns or poetic references to older geological time periods, to Welsh-born Lloyd George and Liberal efforts at disarmament ("the Cambrian measures"), feminism ("the ...
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