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A Johnson Box is commonly found at the top of direct mail letters, containing the key message of the letter. Its purpose is to draw the reader's attention to this key message first, and hopefully grab their attention, enticing them to read the rest of the letter.
The indirect speech sentence is then ambiguous since it can be a result of two different direct speech sentences. For example: I can get it for free. OR I could get it for free. He said that he could get it for free. (ambiguity) However, in many Slavic languages, there is no change of tense in indirect speech and so there is no ambiguity.
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François Boucher – The Secret Message, 1767 (Herzog Anton Ulrich Museum) Despite email's widespread use, letters are still popular, particularly in business and for official communications. At the same time, many "letters" are sent in electronic form. The following advantages of paper letters over e-mails and text messages are put forward:
Communicative behaviors are psychological constructs that influence individual differences in expressing feelings, needs, and thoughts as a substitute for more direct and open communication. [1] More specifically, communicative behaviors refer to people's tendency to express themselves using indirect messages. [2]
For example, a person who has demonstrated an interest in golf may receive direct mail for golf-related products or perhaps for goods and services that are appropriate for golfers. This use of database analysis is a type of database marketing. Alternatively, unaddressed direct mail may be sent on a neighbourhood-by-neighbourhood basis.
A quotation is the repetition of a sentence, phrase, or passage from speech or text that someone has said or written. [1] In oral speech, it is the representation of an utterance (i.e. of something that a speaker actually said) that is introduced by a quotative marker, such as a verb of saying.
Indirect speech, also known as reported speech, indirect discourse (US), or ōrātiō oblīqua (/ ə ˈ r eɪ ʃ ɪ oʊ ə ˈ b l aɪ k w ə / or / oʊ ˈ r ɑː t ɪ oʊ ɒ ˈ b l iː k w ə /), [1] is the practice, common in all Latin historical writers, of reporting spoken or written words indirectly, using different grammatical forms.