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Ecko Unltd. is a streetwear brand that was founded by Marc Ecko, an American fashion designer and entrepreneur, in 1993. The brand was originally established as a T-shirt company and quickly gained a following among hip-hop and urban culture enthusiasts. [1]
The G-Unit Clothing Company is an American clothing retailer established in 2003 when 50 Cent teamed up with Marc Ecko, the founder of Ecko Unltd. to create a line of clothing and accessories by 50 Cent and G-Unit. Since its initial launch, the brand has generated $100 million in retail sales. [1] As of 2019, the brand is exclusively sold online.
In 1993, Ecko started Ecko Unltd. as a T-shirt company, with small investments from his sister and a friend, Seth Gerszberg. He traveled to Hong Kong to learn about the clothing industry. Early clients Spike Lee and Chuck D helped bring attention to his fledgling business, as did a Good Morning America segment that featured his T-shirt designs. [6]
Complex was established in 2002 [23] by the founder of the Eckō Unltd. brand, Marc Ecko, as a print magazine aimed at providing young men a report of the latest in hip hop, fashion and pop culture without regard to race. [9] The name Complex evolved from a slogan developed to promote the Eckō Unltd. website: "Ecko.complex". [24]
The company currently commercializes skateboards, t-shirts, hoodies, windbreakers, hats, and fanny packs. [ 1 ] The company's name was taken from one of NYC's oldest skate crews, Soul Artists of Zoo York .
Following legal battles, Hardy regained control of the brand in 2010, though as part of the settlement Nervous remained a licensee for T-shirts, hats, and hoodies. [ 3 ] [ 4 ] In May 2009, Iconix Brand Group announced it had acquired a 50 percent interest in Hardy Way, LLC, the owner of the Ed Hardy brand and trademarks, [ 12 ] which it ...
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