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WK Kellogg Co [a] is an American food manufacturing company, split from Kellogg's on October 2, 2023, and headquartered in Battle Creek, Michigan. It was formed in October 2023 as part of Kellogg's spin-off of its North American cereal business.
In 1906, Will founded the Battle Creek Toasted Corn Flake Company, which later became the Kellogg Company. In 1930, he established the W. K. Kellogg Foundation, ultimately donating $66 million to it. [4] His company was one of the first to put nutrition labels on foods. He also offered the first inside-the-box prize for children. [8]
First Battle Creek Toasted Corn Flake Co. corn flakes package (1906), later to become the Kellogg Food Company in 1908 In 1876, John Harvey Kellogg became the superintendent of the Battle Creek Sanitarium (originally the Western Health Reform Institute founded by Ellen White), and his brother, W. K. Kellogg, worked as the bookkeeper.
The traditional cereal business, which boasts names such as Froot Loops and Corn Flakes, is called WK Kellogg Co — a nod to the company's founder William Keith Kellogg.
In 1906, W.K. Kellogg left the sanitarium to start his own company, then called the Battle Creek Tasted Corn Flake Company (later changed to the Kellogg Company). Despite established competition, Kellogg's company quickly became profitable. [3] In 1909, Kellogg moved into a house located at 2650 W. Van Buren Street.
This morning's announcement by Kellogg Company (NYSE: K) to disconnect its North American cereal and plant-based foods businesses and create three new independent publicly-traded companies via a ...
Kellogg’s created a sweeter version of Corn Flakes, coating the cereal in sugar to create “Sugar Frosted Flakes,” dropping the “Sugar” in 1983 to simplify the brand.
The 45,000-square-foot (4,200 m 2) two-story space featured a range of exhibits with information about the company, its history, and its products. It also included a restaurant, the Red Onion Grill, modelled on and named after the original diner at the Battle Creek Sanitarium. There was also an ice cream parlor named Sullivan's where guests ...