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Ben's Original, formerly called Uncle Ben's, is an American brand of parboiled rice and other related food products that were introduced by Converted Rice Inc., which is now owned by Mars, Inc. Uncle Ben's rice was first marketed in 1943 and was the top-selling rice in the United States until the 1990s. [1]
6 cups Ben's Original Ready Rice Whole Grain Brown Rice. 2 pink lady or red apples, cored and diced. 2 red bell peppers, seeded and diced. 3 stalks green onion, whites removed and thinly sliced.
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And the maker of Uncle Ben's rice products announced their pick for a new name: "Ben's Original." Mars will also change the logo. All to create a more inclusive brand with a nod toward racial ...
The original aim of branding was to simplify the process of identifying and differentiating products. Over time, manufacturers began to use branded messages to give the brand a unique personality. Brands came to embrace a performance or benefit promise, for the product, certainly, but eventually also for the company behind the brand.
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Ben's Original; Brewers rice; Brown rice syrup; R. ... Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; ... By using this site, ...