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At CES on Monday, L’Oréal took aim at one of beauty’s most challenging pandemic-era dilemmas: How to achieve great results from at-home hair color. The company’s answer comes in the form of ...
Color&Co personalized hair color was an American direct-to-consumer hair color brand that was a subsidiary of L'Oréal. L'Oreal suddenly discontinued the brand in March 2022 and shuttered the website. It was reported that many customers had negative outcomes after taking the colorists' advice.
In 2016, JPMS partnered with YouCam Makeup to create an app that allowed people to virtually experiment with their hair color. [6] As of 2018, JPMS sold more than 80 products. [7] JPMS was the first professional hair care company to publicly oppose animal testing, [8] and remains privately owned and independent.
At the 2024 Consumer Electronic Show, L'Oréal unveiled the biggest beauty tech for the year ahead: the AirLight Pro hair dryer. L’Oréal’s New Infrared-Light Hair Dryer Will Change Your ...
A woman with dyed pink hair. Hair coloring, or hair dyeing, is the practice of changing the color of the hair on humans' heads.The main reasons for this are cosmetic: to cover gray or white hair, to alter hair to create a specific look, to change a color to suit preference or to restore the original hair color after it has been discolored by hairdressing processes or sun bleaching.
L’Oreal said the AirLight Pro dries hair faster but leaves it more hydrated – while using up to 31% less energy, according to tests. The beauty giant said the environmental and energy impact ...
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