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An example of this is the United States Department of Defense, which won the award three times, in 1991, 1993, and 2001. For the 1991 award, the United States Department of Defense "swept the first six places in the Doublespeak top ten" [26] for using euphemisms like "servicing the target" (bombing) and "force packages" (warplanes). Among the ...
For example, if a salesperson wants to sell an item for $100 but the public is only willing to pay $50, the salesperson first offers the item at a higher price (e.g., $200) and subsequently reduces the price to $100 to make it seem like a good deal. Dysphemism A dysphemism is an expression with a negative connotation. It is the opposite of a ...
Negro is an example of a once-innocuous euphemism that has become outdated and offensive. Frequently, over time, euphemisms themselves become taboo words, through the linguistic process of semantic change known as pejoration , which University of Oregon linguist Sharon Henderson Taylor dubbed the " euphemism cycle " in 1974, [ 31 ] also ...
One notable example was the Howard government's message on refugee arrivals. His government's tough stance on immigration was popular with voters, but was accused of using the issue to additionally send veiled messages of support to voters with racist leanings, [ 7 ] while maintaining plausible deniability by avoiding overtly racist language. [ 8 ]
Politicians employ euphemisms, [11] and study how to use them effectively: which words to use or avoid using to gain political advantage or disparage an opponent. . Speechwriter and journalist Richard Heller gives the example that it is common for a politician to advocate "investment in public services," because it has a more favorable connotation than "publ
An illustration of a weasel using "weasel words". In this case, "some people" are a vague and undefined authority. In rhetoric, a weasel word, or anonymous authority, is a word or phrase aimed at creating an impression that something specific and meaningful has been said, when in fact only a vague, ambiguous, or irrelevant claim has been communicated.
The propaganda model is a conceptual model in political economy advanced by Edward S. Herman and Noam Chomsky to explain how propaganda and systemic biases function in corporate mass media. The model seeks to explain how populations are manipulated and how consent for economic, social, and political policies, both foreign and domestic, is ...
Transfer is a technique used in propaganda and advertising.Also known as association, this is a technique of projecting positive or negative qualities (praise or blame) of a person, entity, object, or value (an individual, group, organization, nation, patriotism, etc.) to another in order to make the second more acceptable or to discredit it.