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The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]
IKEA returned after 25 years and officially opened its first store on August 10, 2017. [45] It was followed in 2022 by a 40,000 square metres (430,000 square feet) retail park in Belgrade, in addition to its store in Bubanj Potok. IKEA plans a second store in the Niš. [46] In Belgrade is the regional office for former Yugoslavia and Romania. 26
The 2014 novel The Extraordinary Journey of the Fakir Who Got Trapped in an Ikea Wardrobe by French author Romain Puertolas features a trip to an IKEA store in Paris, France. [271] The 2014 horror comedy novel Horrorstör is set in a haunted store called ORSK, modelled on IKEA, and the novel is designed to look like the IKEA catalogue. [272]
Ikea is delaying its 2021 catalog after determining that one of its photos carries an image that could be construed as insensitive or even racist. It’s an innocuous enough photo in and of itself ...
The French branch of IKEA went on trial on 22 March 2021, for running an elaborate system to spy on staff members and job applicants by illegally using private detectives and police officers. [17] On 15 June 2021, IKEA France was found guilty of spying and ordered to pay €1.1m in fines and damages for these illegal practices.
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