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Oberto continued to grow through the 1960s with the production of its flagship beef jerky product and introduction of the product at Safeway stores in 1967. Safeway was the first national grocery chain to carry Oberto jerky. [8] [9] In 1990, Laura Oberto joined her father in a leadership role and became the co-chairman of the company.
Monogram Foods considers the number of acquisitions it has made to be one of the key aspects of its growth. In 2006, Monogram Foods acquired its first production plant in Chandler, Minnesota to produce meat jerky snacks. In 2009, Monogram Foods purchased American's Food Group meat snack business in Martinsville, Virginia. [12]
Slim Jim is an American meat snack brand sold globally and manufactured by Conagra Brands. [1] Slim Jim snacks are widely available and popular in the United States, generating $575 million in revenue in 2015. [2] About 1 billion Slim Jim snacks are produced annually in at least 21 varieties. [3]
The unlikely marriage of caffeine and meat snack got its start in Utah, in the winter of 2005. Tech entrepreneurs and college friends Brian Levin and Matt Keiser were on a skiing trip at Snowbird ...
In April 2015 Jack Link's Beef Jerky changed its logo "to better represent the brand’s 'Feed Your Wild Side' positioning and overall appeal." [11] This new logo was designed by Davis Design of Mississauga, Ontario. [1] In 2017, Jack Link's extended its "Messin' with Sasquatch" ad campaign to feature NBA player Karl-Anthony Towns. [12]
They relied on consumer confusion of their name with the well-known Consumer Reports magazine, published by the nonprofit organization Consumers Union. [3] [4] [5] Consumers Digest Communications is a privately owned, for-profit business entity. [6]
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