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  2. Spicy dispute over the origins of Flamin’ Hot Cheetos winds ...

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    Montañez says he continued to develop spicy snacks, like FlaminHot Popcorn and Lime and Chili Fritos, and in 2000 he was promoted to a business development manager in Southern California.

  3. ‘Flamin’ Hot’ Review: Believe It or Not, This Neato Latino ...

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  4. Flamin’ Hot review: Eva Longoria directs the Cheetos origin ...

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    3/5 The feature debut from the ‘Desperate Housewives’ star is a presentation on 20th century Mexican-American history one moment, an uber-capitalist feel-good tale the next

  5. Richard Montañez - Wikipedia

    en.wikipedia.org/wiki/Richard_Montañez

    According to the article, however, Montañez did in fact rise from a floor-level position to a marketing executive at Frito-Lay, and he was involved in pitching new products such as Flamin' Hot Popcorn while still a machine operator in 1993 followed by two types of Fritos — FlaminHot and Lime and Chile Corn Chips.

  6. Flamin' Hot - Wikipedia

    en.wikipedia.org/wiki/Flamin'_Hot

    Flamin' Hot is a 2023 American biographical comedy-drama film directed by Eva Longoria in her feature-length directorial debut. Written by Linda Yvette Chávez and Lewis Colick, it is based on the memoir A Boy, a Burrito and a Cookie: From Janitor to Executive by Richard Montañez, who claims to have invented Flamin' Hot Cheetos.

  7. ‘Flamin’ Hot’ director Eva Longoria says ‘no’ means ...

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    The investigation did note Montañez’s involvement in the Frito-Lay’s Sabrositas product line launch, which was aimed at the Latino market and included FlaminHot Popcorn and Lime and Chile ...

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