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E. O. Wilson defined sociobiology as "the extension of population biology and evolutionary theory to social organization". [6]Sociobiology is based on the premise that some behaviors (social and individual) are at least partly inherited and can be affected by natural selection. [7]
Consumer behaviour is the study of the motivations surrounding a purchase of a product or service. It has been linked to the field of psychology, [1] sociology [2] and economics [3] in attempts to analyse when, why, where and how people purchase in the way that they do.
The two tiers of the theory are behavioral and population genetic. [1] [2] The genetic aspect states that anisogamy arose to maximize contact rate between gametes. The behavioral aspect is concerned with cooperative game theory and the formation of social groups to maximize the production of offspring.
Cultural evolution is an evolutionary theory of social change.It follows from the definition of culture as "information capable of affecting individuals' behavior that they acquire from other members of their species through teaching, imitation and other forms of social transmission". [1]
A sociological theory is a supposition that intends to consider, analyze, and/or explain objects of social reality from a sociological perspective, [1]: 14 drawing connections between individual concepts in order to organize and substantiate sociological knowledge.
Human behavior is studied by the social sciences, which include psychology, sociology, ethology, and their various branches and schools of thought. [1] There are many different facets of human behavior, and no one definition or field study encompasses it in its entirety. [2]
Marketing theory makes use of the service-goods continuum as an important concept [5] which "enables marketers to see the relative goods/services composition of total products". [ 6 ] In a narrower sense, service refers to quality of customer service : the measured appropriateness of assistance and support provided to a customer.
Vertical product differentiation can be measured objectively by a consumer. For example, when comparing two similar products, the quality and price can clearly be identified and ranked by the customer. If both A and B products have the same price to the consumer, then the market share for each one will be positive, according to the Hotelling ...