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Many of the present day makeup manufacturers were established during the 1920s and 1930s. Lipsticks were one of the most popular cosmetics of this time, more so than rouge and powder, because they were colorful and cheap. In 1915, Maurice Levy invented the metal container for lipstick, which gave license to its mass production. [43]
The advent of the "no smear" lipstick would prove to be a success for Bishop, as her debut line would not only sell out on the first day, but end up taking over 25% of the American lipstick market. In four years, sales soared to $10 million. [11] Bishop lost control of the company in 1954 in a proxy fight with majority stockholders, led by ...
Throughout the early 20th century, lipstick came in a limited number of shades. Dark red lipstick was one of the most popular shades throughout the 19th and 20th century, especially in the 1920s. Flappers wore lipstick to symbolize their independence. Lipstick was worn around the lips to form a "Cupid's bow," inspired by actress Clara Bow. [22]
Helena Rubinstein created a product called "Cupid's Bow," that billed itself as a "self-shaping lipstick that forms a perfect cupid's bow as you apply it." [ 3 ] The development of the mirrored lipstick container in the 1920s also points to the importance of shaping the lips through the application of lipstick.
Elizabeth Arden (December 31, 1881 – October 18, 1966), also known as Elizabeth N. Graham, [2] was a Canadian-American businesswoman who founded what is now Elizabeth Arden, Inc., and built a cosmetics empire in the United States.
Cosmetics designed to enhance one's appearance (makeup) can be used to conceal blemishes, enhance one's natural features, or add color to a person's face. In some cases, more extreme forms of makeup are used for performances, fashion shows , and people in costume and can change the appearance of the face entirely to resemble a different person ...
A rouge compact with a mirror and brush Ancient Egyptian rouge compact Traditional rouge makeup. Rouge (/ ˈ r uː ʒ /; meaning "red" in French), also called blush or blusher, is a cosmetic for coloring the cheeks in a variety of shades, or the lips red. It is applied as a powder, cream or liquid.
Helena Rubinstein (born Chaja Rubinstein; December 25, 1872 – April 1, 1965) [2] was a Polish and American businesswoman, art collector, and philanthropist. A cosmetics entrepreneur, she was the founder and eponym of Helena Rubinstein Incorporated cosmetics company, which made her one of the world's richest women.