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In 2021, Bass Pro Shops and Helping a Hero held the Helping a Hero telethon to raise money for Helping a Hero and to raise awareness for the 100 Homes Challenge issued by Johnny Morris. [74] Under the challenge, Bass Pro Shops paid for 25% of the next 100 homes built by Helping a Hero. [75] The company also paid 100% of the cost of 10 homes. [76]
Rapala (/ ˈ r æ p ə l ɑː / RAP-ə-lah) [1] is a fishing product manufacturing company based in Finland. It was founded in 1936 by Lauri Rapala, who is credited for creating the world's first floating minnow lure carved from cork with a shoemaker's knife, covered with chocolate candy bar wrappers and melted photography film negatives, for a protective outer coating. [2]
Heddon is a brand of artificial fishing lures created by James Heddon, (originally a beekeeper) who is credited [by whom?] with the invention of the first artificial fishing lures made of wood in the late 1890s. The Heddon Company was founded in 1902 to sell the lures, originally made by hand in the Heddon family kitchen in Dowagiac, Michigan.
A fishing lure is any one of a broad category of artificial angling baits that are inedible replicas designed to mimic prey animals (e.g. baitfish, crustaceans, insects, worms, etc.) that attract the attention of predatory fish, typically via appearances, flashy colors, bright reflections, movements, vibrations and/or loud noises which appeal to the fish's predation instinct and entice it into ...
Additionally, Tom Moore created the Touchdown Lure in 1974 in the back room of his store in Indiana. The Touchdown 6" Original was born with two hooks with naturally weedless weed guards and include a 12-inch leader with swivels and a sinker. Later a Pro version was created with two larger hooks and a 36-inch leader.
Modern fishermen have also begun using more plastic bait and lures, and more recently, electronic bionic baits, to attract the more territorial and aggressive predatory fishes. Because of the risk of transmitting Myxobolus cerebralis (whirling disease), trout and salmon should not be used as bait. There are various types of natural saltwater bait.
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