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In 1945, soon after he began selling women's clothing as well as men's, Eddie Bauer issued his first mail order catalog. The original mailing list included the names of 14,000 soldiers who had worn Eddie Bauer clothing provided by the United States Army during their service. [7] By 1949, Bauer employed 125 seamstresses.
Eddie Bauer (October 19, 1899 – April 18, 1986) [1] was an American outdoorsman, inventor, author, and businessman. He founded the Eddie Bauer company to sell tennis-related items in Seattle , Washington in 1920. [ 1 ]
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In August 2021, it was announced that ABG would be acquiring the sports clothing brand Reebok from Adidas for at least US$2.5 billion in a deal expected to close in the first quarter of 2022. [31] Private equity companies CVC Capital Partners and HPS Investment Partners invested $3.5 billion in ABG in a deal that closed in November 2021. [ 32 ]
[10] [6] It also sold designs to larger apparel manufacturers such as L.L. Bean and Eddie Bauer. [10] [6] In 1982, Reiss succeeded Tick as the company's CEO. [9] [8] In 1985, Reiss acquired a majority stake in the company and changed its name to Snow Goose. [10] [8] In 1997, David's son Dani Reiss joined the company, initially working in sales.
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