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For example, the dimensions of two size 10 dresses from different companies, or even from the same company, may have grossly different dimensions; and both are almost certainly larger than the size 10 dimensions described in the US standard. Vanity sizing may be partly responsible for this deviation (which began in earnest in the 1980s).
In the United States, Canada, and Mexico, ring sizes are specified using a numerical scale with 1 ⁄ 4 steps, where whole sizes differ by 0.032 inches (0.81 mm) of internal diameter, equivalent to 0.1005 inches (2.55 mm) of internal circumference.
As a result, O'Brien and Shelton's work was rejected. In 1958, the National Bureau of Standards invented a new sizing system, based on the hourglass figure and using only the bust size to create an arbitrary standard of sizes ranging from 8 to 38, with an indication for height (short, regular, and tall) and lower-body girth (plus or minus). The ...
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In the United States and Canada, the traditional system is similar to the British system but there are different zero points for children's, men's, and women's shoe sizes. The most common is the customary system where men's shoes are one size longer than the UK equivalent, making a men's 13 in the US the same size as a men's 12 in the UK.
These sizes definitely seem to be wrong in the conversion from US sizes to UK/EU. For example the page lists UK sizes as being the US size plus six, so a USA 2 is a UK 8 and a USA 4 is a UK 10. Whereas, the conversion charts for Overstock.com and ebay.com both list the UK size as being only two greater than the US size.
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Size inconsistency has existed since at least 1937. In Sears' 1937 catalog, a size 14 dress had a bust size of 32 inches (81 cm). In 1967, the same bust size was a size 8. In 2011, it was a size 0. [7] Some argue that vanity sizing is designed to satisfy wearers' wishes to appear thin and feel better about themselves.
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