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The Presentation of Self in Everyday Life is a 1956 sociological book by Erving Goffman, in which the author uses the imagery of theatre to portray the importance of human social interaction. This approach became known as Goffman's dramaturgical analysis .
Self-presentation is conveying information about oneself – or an image of oneself – to others. There are two types and motivations of self-presentation: presentation meant to match one's own self-image, and; presentation meant to match audience expectations and preferences. [8] Self-presentation is expressive.
Self-monitoring is defined as a personality trait that refers to an ability to regulate behavior to accommodate social situations. People concerned with their expressive self-presentation (see impression management) tend to closely monitor their audience in order to ensure appropriate or desired public appearances. [3]
Self-perception theory (SPT) is an account of attitude formation developed by psychologist Daryl Bem. [1] [2] It asserts that people develop their attitudes (when there is no previous attitude due to a lack of experience, etc.—and the emotional response is ambiguous) by observing their own behavior and concluding what attitudes must have caused it.
His best-known contribution to social theory is his study of symbolic interaction. This took the form of dramaturgical analysis, beginning with his 1956 book The Presentation of Self in Everyday Life. Goffman's other major works include Asylums (1961), Stigma (1963), Interaction Ritual (1967), Frame Analysis (1974), and Forms of Talk (1981).
One of the most important aspects of online interaction is the presentation of Self. In 1987, Tory Higgins developed the self-discrepancy theory, and described three main forms of self: actual self, ideal self, and ought self.
Self-presentation theory and personal branding go hand in hand, we see celebrities and athletes building a particular brand, or persona over with the use of Twitter, Facebook, Instagram and Snapchat. Building a personal brand is a big part of a celebrity's life, and it can help them spread awareness and also provide an outlet to connect with ...
Self-verification is a social psychological theory that asserts people want to be known and understood by others according to their firmly held beliefs and feelings about themselves, [1] that is self-views (including self-concepts and self-esteem). It is one of the motives that drive self-evaluation, along with self-enhancement and self-assessment.