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Believed to be the first coupon ever, this ticket for a free glass of Coca-Cola was first distributed in 1888 to help promote the drink. By 1913, the company had redeemed 8.5 million tickets. [6] Coca-Cola's 1888-issued "free glass of" is the earliest documented coupon. [6] [7] Coupons were mailed to potential customers and placed in magazines ...
Google Books (previously known as Google Book Search, Google Print, and by its code-name Project Ocean) [1] is a service from Google that searches the full text of books and magazines that Google has scanned, converted to text using optical character recognition (OCR), and stored in its digital database. [2]
The book is cited as being the original description of the process of split testing and of coupon-based customer tracking and loyalty schemes. In the book, Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level while gains from profitable ads are multiplied.
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Petco: Buy one get one free on dog treats; buy one get one 50% on litter Pet Smart : 50% off all holiday treats and toys, as well as $20 off $100 purchases Target : 50% off cat trees, 50% off ...
Math on Trial: How Numbers Get Used and Abused in the Courtroom is a book on mathematical and statistical reasoning in legal argumentation, for a popular audience. It was written by American mathematician Leila Schneps and her daughter, French mathematics educator Coralie Colmez , and published in 2013 by Basic Books .