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In September 1995, WSLS-TV ended "The Spirit of Virginia" campaign and revamped the look and focus of the station, shedding the "down home" philosophy in favor of a more hard-news approach. In 1996, WSLS-TV signed a deal with Grant Broadcasting, the owner of Roanoke's Fox affiliates WFXR and WJPR, to produce a 10 p.m. newscast for the Fox stations.
This is a list of full-service television stations in the United States having call signs which begin with the letter W. Stations licensed to transmit under low-power specifications—ex., WOCV-CD, W16DQ-D and WIFR-LD—have not been included.
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WBAL-DT2 preempts network programming for a WBAL-produced, half-hour 10:00 p.m. newscast on Sunday through Friday nights, local newsmagazine 11 TV Hill (on Sundays at 10:30 p.m.), and encores of the week's newscasts (on Saturdays and Sundays at 10:00 and 10:30 a.m. and Saturdays at noon) Salisbury: WMDT: 47.3: 29: ABC: Marquee Broadcasting: May ...
In 1996, WJPR/WFXR entered into a news share agreement with NBC affiliate WSLS-TV, allowing that station to produce a 10 p.m. newscast for WJPR/WFXR. The agreement formally began when The Fox 10 O'Clock News premiered on October 28, 1996; the newscast originally aired for a half-hour five nights a week.
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During the "Golden Age of Radio," the station carried programs from the NBC Blue Network, dramas, comedies, news, sports, soap operas, game shows and big band broadcasts. (The Blue Network later became ABC.) A partner FM station, 99.1 WSLS-FM, launched in 1947, largely simulcasting the AM station. WSLS-TV followed five years later on Channel 10.
Since Roanoke was already served by NBC affiliate WSLS-TV (channel 10), WLVA-TV opted to become a primary ABC affiliate—Virginia's first, and the longest-tenured south of Washington, D.C. WLVA-TV and WSLS-TV split CBS programming until WDBJ-TV (channel 7) signed on from Roanoke in 1955.