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Media linguistics analyses texts, as well as their production and reception. [2] [3] Thus, in principle, media linguistics seeks to explain the particular case of the functioning of language—in mass communication with its complex structure and changing properties—amid the overall trends of language and speech culture. [4]
Media as a means of communication in the future will be distinguished: by data storage, broadcasting media and processing media, especially to record, reproduce and reduplicate media content. by primary, secondary, tertiary and quaternary media, depending on the technology used by sender and recipient.
Printed mass media, such as magazines in Indonesian news stand. The number of printed publications has increased significantly since 1998. [citation needed] There are hundreds of new magazines, newspapers, and tabloids. [citation needed] More than 50 principal daily newspapers are published throughout the archipelago, the majority in Java. [1]
A blank tetrad diagram. Marshall McLuhan's tetrad of media effects [1] uses a tetrad - a four-part construct - to examine the effects on society of any technology/medium (that is, a means of explaining the social processes underlying the adoption of a technology/medium) by dividing its effects into four categories and displaying them simultaneously.
"The medium is the message" is a phrase coined by the Canadian communication theorist Marshall McLuhan and the name of the first chapter [1] in his Understanding Media: The Extensions of Man, published in 1964. [2] [3] McLuhan proposes that a communication medium itself, not the messages it carries, should be the primary focus of study. [4]
"Triple-product" business model of digital media platforms. [7]Digital media platforms like YouTube work through a triple-product business model in which platforms provide information and entertainment (infotainment) to the public often at no cost, while simultaneously capturing their attention, and also collecting user data to sell to advertisers. [7]
In advertising and marketing, foreign branding is the use of foreign or foreign-sounding brand names for companies, goods, and services to imply they are of foreign origin, generally to make them appear to come from a place that seems attractively fitting, or at least exotic.
In cultural studies, media culture refers to the current Western capitalist society that emerged and developed during the 20th century under the influence of mass media. [ 1 ] [ 2 ] [ 3 ] The term highlights the extensive impact and intellectual influence of the media, primarily television, but also the press, radio, and cinema, on public ...