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In November 2019, Sports Direct International rebranded to Frasers Group as part of their "elevation" strategy as House of Fraser became their new flagship brand. [11] In March 2020, Sports Direct announced they would remain open amid the coronavirus lockdown in the UK. A day later, after receiving widespread criticism, the decision was reversed.
Later that day, Sports Direct International agreed to buy all House of Fraser UK stores, the House of Fraser brand, and all of the stock in the business for £90 million in cash, converting all old House of Fraser stores into Sports Direct. Prior to the company entering administration, Sports Direct's Mike Ashley held an 11% stake in the company.
Following the acquisition, any new Heatons shops were built with an attached Sports Direct section and existing Heatons shops were altered to additionally accommodate a Sports Direct section. Older shops had the Sports Direct section branded as "Sportsworld", a former named used in the UK but which continued to be used in Ireland for some time ...
The NIFL Premiership, known as the Sports Direct Premiership for sponsorship purposes, [2] and Irish Premiership colloquially, [3] [4] is a professional association football league which operates as the highest division of the Northern Ireland Football League – the national league in Northern Ireland.
The 2024 FAI Cup, known as the Sports Direct FAI Cup for sponsorship reasons, [1] was the 104th edition of the Republic of Ireland's primary national cup competition. It featured teams from the League of Ireland Premier Division and the First Division, as well as teams from the regional leagues of the Republic of Ireland football league system.
This is an accepted version of this page This is the latest accepted revision, reviewed on 27 January 2025. British entrepreneur (born 1964) Mike Ashley Ashley in 2023 Born Michael James Wallace Ashley (1964-09-09) 9 September 1964 (age 60) Walsall, Staffordshire, England Occupation Businessman Years active 1980–present Title CEO of Sports Direct (1982–2018) Newcastle United owner (2007 ...
The 2023 Northern Irish Women's Premiership, currently branded as Sports Direct Women's Premiership [1] for sponsorship reasons, is the 20th season of the top-tier women's football league in Northern Ireland. Cliftonville were the defending champions. [2]
The 2023–24 NIFL Premiership (known as the Sports Direct Premiership for sponsorship reasons) was the 16th season of the NIFL Premiership (the highest level of league football in Northern Ireland), the 123rd season of Irish League football overall, and the 11th season of the league operating as part of the Northern Ireland Football League.