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A sculpture representing Ethos outside the Australian Capital Territory Legislative Assembly in Canberra, Australia. Ethos (/ ˈ iː θ ɒ s / or US: / ˈ iː θ oʊ s /) is a Greek word meaning 'character' that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology; and the balance between caution and passion. [1]
Pathos is a term most used often in rhetoric (in which it is considered one of the three modes of persuasion, alongside ethos and logos), as well as in literature, film and other narrative art. Methods
This concept is deeply rooted in rhetorical theory and is a fundamental aspect of effective communication across various disciplines, including literature, public speaking, and academic writing. Rhetorical stance is the position or perspective that a writer or speaker adopts to convey a message to an audience.
Aristotle acknowledged that the union between the speaker’s appearance, his reputation, and his ability to give the speech all add up to the meaning of Ethos. [7] This can be done by: Being a notable figure in the field in question, such as a college professor or an executive of a company whose business is related to the presenter's topic
Kullervo, a tragic hero from the Karelian and Finnish Kalevala. The influence of the Aristotelian hero extends past classical Greek literary criticism.Greek theater had a direct and profound influence on Roman theater and formed the basis of Western theater, with other tragic heroes including Macbeth in William Shakespeare's The Tragedy of Macbeth, and Othello in his Othello. [4]
Audience must adopt a particular ethos prior to being persuaded by constitutive rhetoric, thus the ethos of the subject of discourse can be critically studied and interpreted through a text. [4] While these theorists all contributed to the theory of constitutive rhetoric, James Boyd White was the first to coin the term.
For example, to Aristotle, anger results from the feeling of belittlement. [1]: II.2.3–4 Those who become angry are distressed due to a foiling of their desires. [1]: II.2.9 The angry direct their emotion towards those who insult them or that which those people value. These insults are the reasoning behind the anger. [1]: II.2.12–27
Litotes can be used to establish ethos, or credibility, by expressing modesty or downplaying one's accomplishments to gain the audience's favor. In the book Rhetorica ad Herennium , litotes is addressed as a member of the Figures of Thought known as deminutio , or understatement.