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DieHard is an American brand of automotive battery and parts owned by Advance Auto Parts and sold exclusively at Advance, Carquest and Sears stores. Advance bought the DieHard brand from Sears in December 2019. [1] The brand dates to 1967, having been developed by Globe-Union Battery for Sears.
On December 23, 2019, Advance Auto Parts announced its purchase of the DieHard battery brand from Sears in a $200 million, all-cash deal. [24] To promote the acquisition and availability of the brand at Advance and Carquest, the company hired Die Hard actor Bruce Willis to be part of a promotional film that was released during the 2020 holiday ...
1975 Western Auto Garden Tiller. Western Auto was known for its private labelled Western Flyer Bicycle and Performance Radial GT tire brand. Other Western Auto private-labeled brands included Davis tires, Tough One batteries, TrueTone electronics, Citation appliances, Wizard tools, and Wizard typewriters — the latter as re-branded typewriters manufactured by Brother Industries of Nagoya, Japan.
Your car’s ADAS safety tech lowers the risk of accidents, but raises claim costs. ... Milwaukee Bucks advance to NBA Cup final with 110-102 win over Atlanta Hawks. Weather. Weather.
In December 2019, Transformco sold the DieHard brand to Advance Auto Parts for $200 million. [29] Under this agreement, Sears and Kmart can continue to sell DieHard branded batteries through their stores while Advance Auto Parts has exclusive rights to the DieHard brand in the automotive and vehicular supplies and service industries. [30]
Chinese-owned formerly British car brand MG has announced a surprising new battery warranty. It’s not just a few more years, but for the lifetime of the vehicle and unlimited miles.
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