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Creative disruption is a phrase that has been used in the marketing world for more than a decade to describe the desired break in existing patterns of behavior of the target audience in response to a highly creative message (advertising). "Disruption" signals a departure from the norm. Disruptive messaging disrupts the mediocrity in the deluge ...
Creative disruption, disruption concept in a creative context, introduced in 1992 by TBWA's chairman Jean-Marie Dru; Disruptive innovation, Clayton Christensen's theory of industry disruption by new technology or products
Cognitive-experiential self-theory; Cognitivism (psychology) Conservation of resources theory; Convergence-divergence zone; Core relational theme; Correspondent inference theory; Creativity and mental health; Crime opportunity theory; Cultural schema theory; Cultural-historical psychology; Cyberpsychology
in Creative Destruction and Economic Growth, Harvard University Press, pp. 21–40. Aghion, Philippe and Peter Howitt. A Model of growth through Creative Destruction. Econometrica 60:2 (1992), pp. 323–351. Aghion, Philippe and Peter Howitt. Endogenous Growth Theory. MIT Press. 1997. Archibugi, Daniele and Andrea Filippetti.
Interruption science is the interdisciplinary scientific study concerned with how interruptions affect human performance, and the development of interventions to ameliorate the disruption caused by interruptions. [1] Interruption science is a branch of human factors psychology and emerged from human–computer interaction and cognitive psychology.
Clayton Magleby Christensen (April 6, 1952 – January 23, 2020) was an American academic and business consultant who developed the theory of "disruptive innovation", which has been called the most influential business idea of the early 21st century.
The term disruptive technologies was first described in depth with this book by Christensen; but the term was later changed to disruptive innovation in a later book (The Innovator's Solution). A disruptive innovation is an innovation that creates a new market and value network that will eventually disrupt an already existing market and replace ...
The Torrance Tests of Creative Thinking, formerly the Minnesota Tests of Creative Thinking, is a test of creativity built on J. P. Guilford's work and created by Ellis Paul Torrance, the Torrance Tests of Creative Thinking originally involved simple tests of divergent thinking and other problem-solving skills, which were scored on four scales ...