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  2. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    Kairos is an appeal to the timeliness or context in which a presentation is publicized, which includes contextual factors external to the presentation itself but still capable of affecting the audience's reception to its arguments or messaging, such as the time in which a presentation is taking place, the place in which an argument or message ...

  3. Ethics - Wikipedia

    en.wikipedia.org/wiki/Ethics

    Ethics is the philosophical study of moral phenomena. Also called moral philosophy, it investigates normative questions about what people ought to do or which ...

  4. Ethos - Wikipedia

    en.wikipedia.org/wiki/Ethos

    A sculpture representing Ethos outside the Australian Capital Territory Legislative Assembly in Canberra, Australia. Ethos (/ ˈ iː θ ɒ s / or US: / ˈ iː θ oʊ s /) is a Greek word meaning 'character' that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology; and the balance between caution and passion. [1]

  5. Morality - Wikipedia

    en.wikipedia.org/wiki/Morality

    Ethics (also known as moral philosophy) is the branch of philosophy which addresses questions of morality. The word "ethics" is "commonly used interchangeably with 'morality' ... and sometimes it is used more narrowly to mean the moral principles of a particular tradition, group, or individual."

  6. Moral universalism - Wikipedia

    en.wikipedia.org/wiki/Moral_universalism

    Moral universalism (also called moral objectivism) is the meta-ethical position that some system of ethics, or a universal ethic, applies universally, that is, for "all similarly situated individuals", [1] regardless of culture, race, sex, religion, nationality, sexual orientation, gender identity, or any other distinguishing feature. [2]

  7. Potter Box - Wikipedia

    en.wikipedia.org/wiki/Potter_Box

    The definition stage of the Potter Box concerns the facts of the issue at hand. Here is where the analyst should set out all facts without making judgments or hiding any facts. Example: Using a photograph of a car wreck to promote safe driving, making it visible to the target viewers.

  8. Moral suasion - Wikipedia

    en.wikipedia.org/wiki/Moral_Suasion

    Moral Suasion, by Nikolai Nevrev (1893). Moral suasion is an appeal to morality, in order to influence or change behavior.A famous example is the attempt by William Lloyd Garrison and his American Anti-Slavery Society to end slavery in the United States by arguing that the practice was morally wrong. [1]

  9. Ethical persuasion - Wikipedia

    en.wikipedia.org/wiki/Ethical_persuasion

    Ethical persuasion concerns the moral principles associated with a speaker's use of persuasion to influence an audience's beliefs, attitudes, intentions, motivations, or behaviors. An ethical speaker may endeavor to: