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The power of emotions to influence judgment, including political attitudes, has been recognized since classical antiquity. Aristotle, in his treatise Rhetoric, described emotional arousal as critical to persuasion, "The orator persuades by means of his hearers, when they are roused to emotion by his speech; for the judgments we deliver are not the same when we are influenced by joy or sorrow ...
Emotivism is a meta-ethical view that claims that ethical sentences do not express propositions but emotional attitudes. [1] [2] [3] Hence, it is colloquially known as the hurrah/boo theory. [4]
The modes of persuasion, modes of appeal or rhetorical appeals (Greek: pisteis) are strategies of rhetoric that classify a speaker's or writer's appeal to their audience. These include ethos , pathos , and logos , all three of which appear in Aristotle's Rhetoric . [ 1 ]
His style of logical, ethical and emotional appeal was used both in political speeches and in his law practice. One of the most public aspects of his legal work was the defense of Duane Pope for murder. Crosby's speaking style using combinations of support (logical, ethical and emotional ) helped distinguish him from his colleagues (Nykodym, 1968).
His definition of rhetoric as "the faculty of observing in any given case the available means of persuasion", essentially a mode of discovery, limits the art to the inventional process; Aristotle emphasizes the logical aspect of this process. A speaker supports the probability of a message by logical, ethical, and emotional proofs.
According to Burke, effective persuasion is not merely about logical argumentation or emotional appeal but about creating a sense of shared identity and values between the speaker and the audience. In Burke’s view, persuasion works when the audience feels a connection or alignment with the speaker's perspective, thus making the message more ...
Dual process theory within moral psychology is an influential theory of human moral judgement that posits that human beings possess two distinct cognitive subsystems that compete in moral reasoning processes: one fast, intuitive and emotionally-driven, the other slow, requiring conscious deliberation and a higher cognitive load.
However, there are presently theories and research for both rational decision-making and emotional decision-making focusing on the important role of emotions in decision-making and the mental process and logic on the important role in rational decision-making.