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His social identity model (SIM, 1982, 1984, 1987) of crowd behaviour suggests that people are able to act as one in crowd events not because of 'contagion' or social facilitation but because they share a common social identity. This common identity specifies what counts as normative conduct.
The social identity model of deindividuation effects (or SIDE model) is a theory developed in social psychology and communication studies. SIDE explains the effects of anonymity and identifiability on group behavior. It has become one of several theories of technology that describe social effects of computer-mediated communication.
Deindividuation theory seeks to provide an explanation for a variety of antinormative collective behavior, such as violent crowds, lynch mobs, etc. [4] Deindividuation theory has also been applied to genocide [5] and been posited as an explanation for antinormative behavior online and in computer-mediated communications. [6]
The Lucifer Effect: Understanding How Good People Turn Evil is a 2007 book which includes professor Philip Zimbardo's first detailed, written account of the events surrounding the 1971 Stanford prison experiment (SPE) – a prison simulation study which had to be discontinued after only six days due to several distressing outcomes and mental breaks of the participants.
Philip George Zimbardo (/ z ɪ m ˈ b ɑːr d oʊ /; March 23, 1933 – October 14, 2024) was an American psychologist and a professor at Stanford University. [2] He was an internationally known educator, researcher, author and media personality in psychology who authored more than 500 articles, chapters, textbooks, and trade books covering a wide range of topics, including time perspective ...
24 Charts Of Leadership Styles Around The World. Business Insider. Updated July 14, 2016 at 7:36 PM. Getty. By Gus Lubin
Deindividuation theory is largely based on the ideas of Gustave Le Bon [27] and argues that in typical crowd situations, factors such as anonymity, group unity, and arousal can weaken personal controls (e.g. guilt, shame, self-evaluating behavior) by distancing people from their personal identities and reducing their concern for social evaluation.
Figure 1. The explanatory profiles of social identity and self-categorization theories. "Social identity approach" is an umbrella term designed to show that there are two methods used by academics to describe certain complex social phenomena- namely the dynamics between groups and individuals.