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The journal was published by Wiley-Blackwell until January 2020. [2] The journal was first published in February 1963. [3] [4] It covers all aspects of small business management and entrepreneurship, and was the first journal dedicated to these topics. [5] [6] The editor-in-chief is Dr. Ayman El Tarabishy (George Washington University). [7]
The International Journal of Bank Marketing is a peer-reviewed academic journal in the field of financial services marketing. It was established in 1983 by MCB University Press (now Emerald Group Publishing). [1] The journal has an Impact Factor of 6.3 and is ranked as an A journal by the Australian Business Deans Council (ABDC). [2]
Digital marketing was formally known as and referred to as 'online marketing', 'internet marketing', or 'web marketing'. Worldwide digital marketing has become the most common term and has taken off in the business industry, especially after the year 2013. However, in other countries like Italy, digital marketing is still known as web marketing ...
Facebook has 845 million active users, Twitter has 140 million, and Google+ has more than 100 million. That's a lot of people looking at social networks, and advertisers are hoping to cash in on ...
Small Business Economics 12.3 (1999): 217–231. Bannock, Graham. The economics and management of small business: an international perspective (Routledge, 2004). Bean, Jonathan James. "Beyond the broker state: a history of the federal government's policies toward small business, 1936–1961" (PhD Diss. The Ohio State University, 1994). Bean ...
The International Small Business Journal (ISBJ) is a peer-reviewed academic journal that covers the fields of economics and entrepreneurship, especially small businesses. The journal's editor-in-chief is Robert Blackburn (Kingston University). It was established in 1982 and is currently published by SAGE Publications.
More broadly, marketing managers work to design and improve the effectiveness of core marketing processes, such as new product development, brand management, marketing communications, and pricing. Marketers may employ the tools of business process re-engineering to ensure these processes are properly designed, and use a variety of process ...
Industrial Marketing Management is a peer-reviewed academic journal covering the field of marketing, business-to-business, and industrial marketing. It is published by Elsevier and the editors-in-chief are Adam Lindgreen (Copenhagen Business School) and Anthony Di Benedetto (Temple University). The journal was established in 1971 with R. Derek ...