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In the early 1980s, Bell Labs received a patent for what became AT&T's "Advanced 800 Service", a computer-controlled system where any toll-free number could point to any destination number, such as to a small business local number instead of a special InWATS line, and an itemized bill generated only for the calls the business actually received.
This feature and other advances that made it possible were what led to AT&T marketing analyst Dodge Cepeda from Bedminster, New Jersey to propose the introduction of providing 800 Toll-Free Service to small and medium-size business customers on a nationwide basis. Once this service was implemented, it became possible for the very smallest of ...
By 1967, a direct-dial 1-800-number could be provided using Wide Area Telephone Service (WATS), but each prefix was tied to a specific geographic destination and each number was installed with special fixed-rate trunks which were priced beyond the reach of most small businesses.
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Toll-free telephone service is a telecommunication service in which subscribers are assigned telephone number in NPAs 800, 888, 877, 866, 855, 844, and 833. Calls to these numbers incur no toll charges for callers. The American Telephone & Telegraph Company (AT&T) first introduced 800 toll-free service in 1967. [2]
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