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Skin color contrast has been identified as a feminine beauty standard observed across multiple cultures. [7] Women tend to have darker eyes and lips than men, especially relative to the rest of their facial features, and this attribute has been associated with female attractiveness and femininity, [7] yet it also decreases male attractiveness according to one study. [8]
Gender-based dress codes are dress codes that establish separate standards of clothing and grooming for men and women. These dress codes may also contain specifications related to the wearing of cosmetics and heels and the styling of hair.
Mulvey proposes that sexual inequality — the asymmetry of social and political power between men and women — is a controlling social force in the cinematic representations of women and men. The male gaze (the aesthetic pleasure of the male viewer) is a social construct derived from the ideologies and discourses of patriarchy .
That became all the more transparent after World War II, Yi explains, when makeup ads, like those from Elizabeth Arden, helped form beauty standards for American women by presenting lipstick ...
Because masculine beauty standards are subjective, they change significantly based on location. A professor of anthropology at the University of Edinburgh, Alexander Edmonds, states that in Western Europe and other colonial societies (Australia, and North and South America), the legacies of slavery and colonialism have resulted in images of beautiful men being "very white."
The daily presence and circulation of these platforms, it is argued, makes escaping these ideals almost impossible. Women and men alike are faced with ideal bodies, bodies that are marketed as attainable through diets and gym memberships. However, for most people these beauty standards are neither healthy nor achievable through diet or exercise.
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Men and women are subject to different standards of modesty in dress. While both men and women, in Western culture, are generally expected to keep their genitals covered at all times, women are also expected to keep their breasts covered. Some body parts are normally more covered by men than women—e.g., the midriff and the upper part of the back.