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Madras is a lightweight cotton fabric with typically patterned texture and tartan design, used primarily for summer clothing such as pants, shorts, lungi, dresses, and jackets. The fabric takes its name from the former name of the city of Chennai in south India. [1]
For Indian men, it was important to wear this at all times in public, whereas European men would generally remove it. Thus, we see that Indian men’s fashion experienced changes through the fusion of cultures. [18] Women's clothing and fashion were also influenced by the British.
The cotton industry in ancient India was well developed, and several of the methods survive until today. Herodotus, an ancient Greek historian described Indian cotton as "a wool exceeding in beauty and goodness that of sheep". [3] Indian cotton clothing was well adapted to the dry, hot summers of the subcontinent.
[citation needed] Cottonworld is dedicated to natural clothing. Set up in Colaba, Mumbai, the brand has grown and spread its branches throughout the country with thirty one stores across India, shifting from manufacturing to retail over time. The company aims to help reduce the increase in suicide amongst cotton farmers. [2]
The anga (robe) also known as an angarkha [103] [104] and peshwaj) [105] is similar to a loose coat and wadded with cotton. [106] The anga can be worn by men and women. When worn by men, it falls to below the knees, is a loose tunic [107] and is fastened either to the right of the left. [108] An angarkha typically does not have front buttons. [109]
Shorts that terminated at the upper thigh became increasingly popular as informal leisurewear and sporting attire throughout the 1940s, 1950s, and 1960s for both men and women. [68] In the early 1970s short shorts began to be made in fashion fabrics, in which form they became known as hotpants (see above), a term popularised by Women's Wear Daily.
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