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The advertisements, wrote Einav Rabinovitch-Fox, "offered women a visual vocabulary to imagine their new social and political roles as citizens and to play an active role in shaping their identity as modern women". [86] Significant changes in the lives of working women occurred in the 1920s.
No longer restrained by a tight waist and long trailing skirts, the modern woman of the 1920s was an independent thinker, who no longer followed the conventions of those before her. [100] The flapper was an example of the prevailing conceptions of women and their roles during the Roaring 1920s.
Meanwhile, working-class women looked for modern forms of dress as they transitioned from rural to urban careers. Taking their cue from wealthier women, working women began wearing less expensive variations on the day suit, adopting a more modern look that seemed to suit their new, technologically focused careers as typists and telephone operators.
This Women's History Month, take a look at vintage photographs that show what life was like at home and work for women in the 1920s. This Women's History Month, take a look at vintage photographs ...
By the mid-1920s, Japan’s "New Woman" had been replaced by the idea of the "Modern Girl" or Modan Gāru. While separate entities, both New Women and Modern Girls reflected modernity, embodied Western influence, and were labelled by the press as too transgressive. [63]
Briefly summarised by this quote, “From society lady to factory "girl," every woman wore a hat, stockings, shoes, and gloves in all seasons.” [3] In accordance with the emerging modern woman, the New Woman's moxie was paradoxically evident in her lack of charm, exhibiting short bobbed haircuts, heavier makeup, and boyish frames. [7]
The woman's magazine was a novelty at this time, and the modern girl was the model consumer, someone more often found in advertisements for cosmetics and fashion than in real life. The all-female Takarazuka Revue , established in 1914, [ 4 ] and the novel Naomi (1924) are outstanding examples of modern girl culture.
Janina Dłuska, Cover design for Die Dame magazine, 1920s. In the early 1920s, the magazine promoted independent and career driven women. Most of the original fashion layouts and cover pages were created by mostly female designers and artists such as Erica Mohr, Hanna Goerke, Martha Sparkuhl, Janina Dłuska, Julie Haase-Werkenthin, Gerda Bunzel, and Steffie Nathan.