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The resulting campaign, known internally as “Project Connect” based on its ambition to both strengthen the brand’s bond with Australia’s young adults – and inspire shared moments of happiness in the real and virtual worlds – became known as “Share a Coke.”
In an age where digital marketing campaigns come & go, Coca-Cola’s “Share a Coke” campaign has stood the test of time. Launched in Australia in 2011, the campaign replaced the iconic Coca-Cola logo with popular names, creating a personalized experience that resonated worldwide.
Share a Coke is a multi-national marketing campaign of Coca-Cola. It debrands the traditional Coke logo, replacing "Coca-Cola" from one side of a bottle with the phrase "Share a Coke with" followed by a person's name. [ 1 ]
On October 1, 2011, Coca-Cola unveiled the "Share a Coke" campaign to an unsuspecting Australian public. The beverage giant had replaced its iconic logo on bottles of Coke, Diet Coke, and Coke Zero with 150 of the most popular names in Australia.
To refresh fans during the hottest months of the year, Coca‑Cola will bring an exciting “Share an ICE COLD Coke” experience across the country this summer, customizing ice-cold Coca‑Cola or Coke Zero mini cans (7.5 ounces) at tour stops in 17 states.
Coca-Cola has actively encouraged everybody to share their “Share a Coke” experiences on social media with the hashtag #ShareACoke.
Explore the story behind Coca-Cola's "Share A Coke" campaign—how a simple idea turned into a global marketing phenomenon. Discover the power of emotional mar...
Across the Coca‑Cola trademark – Coke®, Diet Coke® and Coke Zero® – the Company is inviting people to find their name and the names of family, friends, colleagues, or even the names of people they want to know better… and open a little extra happiness this summer by sharing a Coke together.
The “Share a Coke” campaign, which helped fuel revenue and volume growth in 2014, is returning to the U.S. with more names, more packages and more ways to share. Coca-Cola will swap out its iconic logo on 20-oz. bottles of Coca-Cola, Diet Coke and Coke Zero for 1,000 of America’s most popular names – four times as many as last year.
By sharing a Coke, thousands of people have unknowingly provided Coca-Cola with free marketing. In an effort to appeal to millennial consumers, Coca-Cola printed names on its cans with the...