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The Superstar (known officially as the "Superstar II", as the production shape differs from the original) has been made in many colors and designs, including themes such as NBA teams and major US cities. In 2015, Adidas sold over 15 million pairs of the style, making it the brand's top-selling sneaker of the year. [3] [5]
Subsequently, Adidas Superstar became very popular in the 1980s hip hop streetwear scene alongside Adidas's stripe-sided polyester suits. [ citation needed ] From 2006 to 2017, Adidas was the uniform supplier of all the 30 teams in the National Basketball Association , replacing the Reebok brand after Adidas's acquisition of Reebok.
According to another source, the three stripes mark was created by the Adidas company founder, Adolf Dassler, and first used on footwear in 1949, when Adidas was founded. [1] In 1952, following the 1952 Summer Olympics in Finland, Adidas acquired its signature three stripe branding from Karhu Sports, for two bottles of whiskey and the ...
In 1986, Run DMC released the song My Adidas, with a music video featuring the group prominently wearing Adidas tracksuits, further associating tracksuits with hip-hop. [5] The trend of wearing athletic clothing continued into the early 1980s. Tracksuits were eventually replaced by shellsuits, which were made out of nylon, in the late 1980s.
Adidas introduced the tracksuit that combined the sweatpants with a track top in 1964, which helped popularize athletic fashion. [4] The rise of fitness culture, as well as the birth of hip hop in 1980s America, led to the popularization of sweatpants as both leisurewear and streetwear. [5]
Monochromatic clothing trends from 2013 to 2017 included black and white lace dresses, lace blouses, jackets and dresses with peter pan collars, white Adidas Superstar sneakers with black or gold stripes, houndstooth or geometric patterned blazers, black or nude slip dresses, T-shirt dresses, white babydoll dresses, bodycon midi dresses, [53 ...
Air Jordan 1 Bred Hi top Adidas sneakers. Sports shoes had been worn as casual wear before, but for the first time they became a high-priced fashion item. Converse shoes were popular in the first half of the 1980s. In 1984, Nike introduced the first ever Air Jordan sneaker, the Air Jordan 1 (named for basketball player Michael Jordan).
Adidas wanted to design a shoe that would be more universal and useful to every player on the court. The plan for the shoe also included not only having one player be the face of the new product but rather have the top ten players in the NBA promote the shoes, inspiring the name of "Top Ten". [ 1 ]
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