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Dry Idea is an American brand of antiperspirant manufactured and sold by Thriving Brands LLC. Introduced in 1978 by Gillette Company, Dry Idea was acquired by The Dial Corporation along with the Soft & Dri and Right Guard brands in 2006 for $420 million as a condition set forth by antitrust authorities for Procter & Gamble's $57 billion acquisition of Gillette. [1]
As a consequence of Henkel's acquisition of Dial, Henkel divested its 29% stake in The Clorox Company for $2.84 billion in cash and assets, which included the Soft Scrub and Combat brands. [25] In 2006, Dial acquired the Right Guard, Soft & Dri and Dry Idea deodorant brands from Procter & Gamble for $420 million. [26]
Blu Atlas Classic Deodorant. ... Certain Dri Extra Strength Clinical Deodorant and Antiperspirant. ... 21 Cashmere-Feel Essentials That Are Ultra-Soft to the Touch.
In many cases, the deodorant smells lovely but doesn’t provide the protection you need. On the other hand, it can be difficult to find strong, powerful deodorants with a pleasant fragrance. With ...
Coast is an American brand of deodorant soap and body wash owned by Soldalis USA (formerly High Ridge Brands Company). It was originally introduced by Procter & Gamble in 1976. Its marketing catchphrase is "The Eye Opener!"
The deodorant also contains orange oil, rosemary oil, and lavender oil, which have countless benefits, including soothing properties. Finally, the deodorant contains witch hazel which removes odor ...
Sure anti-perspirant/deodorant line was sold in October 2006 to brand-development firm Innovative Brands; Swisse the distribution rights of popular vitamin line were sold back to Swisse Wellness in 2017 [24] ThermaCare brand heat wraps sold to medical company Wyeth in 2008; Thrill a peach-scented brand of dishwashing liquid, discontinued after ...
Arm & Hammer Ultra Max Antiperspirant Deodorant is one of the classic antiperspirants, in terms of its formulation. The main active ingredient is aluminum zirconium tetrachlorohydrex gly (19%).
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