Search results
Results from the WOW.Com Content Network
The Bogardus social distance scale is a cumulative scale (a Guttman scale), because agreement with any item implies agreement with all preceding items. Research by Bogardus first in 1925 and then repeated in 1946, 1956, and 1966 shows that the extent of social distancing in the US is decreasing slightly and fewer distinctions are being made ...
In the social sciences, scaling is the process of measuring or ordering entities with respect to quantitative attributes or traits. For example, a scaling technique might involve estimating individuals' levels of extraversion, or the perceived quality of products.
Since the early days of cultural studies-oriented interest in processes of audience meaning-making, the scholarly discussion about "readings" has leaned on two sets of polar opposites that have been invoked to explain the differences between the meaning supposedly encoded into and now residing in the media text and the meanings actualized by audiences from that text.
Guttman scale, if supported by data, is useful for efficiently assessing subjects (respondents, testees or any collection of investigated objects) on a one-dimensional scale with respect to the specified attribute. Typically, Guttman scales are found with respect to attributes that are narrowly defined.
Behaviorally anchored rating scales (BARS) are scales used to rate performance.BARS are normally presented vertically with scale points ranging from five to nine. It is an appraisal method that aims to combine the benefits of narratives, critical incidents, and quantified ratings by anchoring a quantified scale with specific narrative examples of good, moderate, and poor performance.
The conflict tactics scale (CTS), created by Murray A. Straus in 1979, [1] is used in the research of family violence." [ 2 ] There are two versions of the CTS; the CTS2 (an expanded and modified version of the original CTS) [ 3 ] and the CTSPC (CTS Parent-Child).
New studies have even been published recently, updating the work in the field. Dr. Eda Gurel-Atay published an article in the Journal of Advertising Research in March 2010, providing a glimpse into how social values have changed between 1976 and 2007. The paper explained how “self-respect” has been on the upswing, while “a sense of ...
A rating scale is a set of categories designed to obtain information about a quantitative or a qualitative attribute. In the social sciences , particularly psychology , common examples are the Likert response scale and 0-10 rating scales, where a person selects the number that reflecting the perceived quality of a product .