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A chief marketing officer (CMO), also called a chief brand officer (CBO), [1] [2] is a C-suite corporate executive responsible for managing marketing activities in an organization. The CMO leads brand management , marketing communications (including advertising , promotions and public relations ), market research , product marketing ...
The Minister responsible for Canada Post Corporation is a member of the Canadian Cabinet responsible for Canada Post Corporation, the federal Crown corporation responsible for Canada's postal service. The position was created in 1981 assuming some of the responsibilities previously exercised by the Postmaster General of Canada.
Canada Post operates as a group of companies called The Canada Post Group. It employs approximately 70,000 full and part-time employees. The Corporation holds an interest in Purolator Courier, Innovapost, Progistix-Solutions and Canada Post International Limited. [8] Canada Post (French: Postes Canada) is the Federal Identity Program name.
The Canadian Marketing Association (CMA) is a national not-for-profit trade association. It was established in 1967, and is managed by full-time professional staff based in Toronto . An elected Board of Directors determines policies, whereby member organizations are required to comply with CMA's code of ethics .
Previously, the company was known as Léger & Léger (1986–1996) and Léger Marketing (1996–2013). [ 3 ] It is now led solely by Jean-Marc Léger. The firm is headquartered in Montreal , with offices in Toronto , Quebec City , Edmonton , Calgary , Winnipeg , and Vancouver in Canada , and Philadelphia in the United States . [ 4 ]
In a large consumer products company, the marketing manager may act as the overall general manager of his or her assigned product. [12] To create an effective, cost-efficient marketing management strategy, firms must possess a detailed, objective understanding of their own business and the market in which they operate. [7]
Public relations companies of Canada (2 P) Pages in category "Marketing companies of Canada" The following 7 pages are in this category, out of 7 total.
The postmaster general of Canada was the Canadian cabinet minister responsible for the Post Office Department (Canada Post). In 1851, management of the post office was transferred from Britain ( Royal Mail ) to the provincial governments of the Province of Canada , New Brunswick , Newfoundland , Nova Scotia and Prince Edward Island .