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Slogans that associate emotional responses or evoke recollections of memories increase their likelihood of being adopted by the public and shared. [8] Additionally, by linking a slogan to a commonplace discussion topic (e.g. stress , food , traffic ), consumers will recall the slogan more often and associate the corporation with their personal ...
A slogan should be clear with a supporting message. Slogans, when combined with action, can provide an influential foundation for a cause to be seen by its intended audience. [17] Slogans, whether used for advertising purpose or social causes, deliver a message to the public that shapes the audiences' opinion towards the subject of the slogan.
[b] It is an explanatory subtitle, in addition to the actual title, on posters or the CD/DVD packaging of videos and music. Taglines can have an enticing effect and are therefore an important aspect in the marketing of films and television programs. Increasingly also found in the advertising world, taglines are a form of advertising slogan.
"Don't swap horses in midstream" – 1944 campaign slogan of Franklin D. Roosevelt. The slogan was also used by Abraham Lincoln in the 1864 election. "We are going to win this war and the peace that follows" – 1944 campaign slogan in the midst of World War II by Democratic president Franklin D. Roosevelt "Dewey or don't we" – Thomas E. Dewey
According to the French historian Max Gallo, "for over two hundred years, posters have been displayed in public places all over the world.Visually striking, they have been designed to attract the attention of passers-by, making us aware of a political viewpoint, enticing us to attend specific events, or encouraging us to purchase a particular product or service."
The jingles you'll never remember to forget, the cartoon characters that you'll always recognize: Whether you're a fan of McDonald's or not, it's impossible to not know (and realistically, love ...
In the song "Hey You" (performed and written by the band Pink Floyd), a similar term with the same meaning, "Together we stand, divided we fall," is used as the final lyrics. Tupac Shakur used the line "united we stand, divided we fall." in the song "Last Wordz" of his second album Strictly 4 My N.I.G.G.A.Z. featuring Ice Cube and Ice-T.
The slogan was replaced by "Join the People Who've Joined the Army" in 1973, which later evolved into "This is the Army." [3] Slogan was written in 1971 by Ted Regan Jr., Executive Vice President and Executive Creative Director of N.W. Ayer, the Army's ad agency. Regan also wrote the follow-up slogan, "Join the people who've joined the Army.'