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The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]
The aim is to commercialise green technologies for sale in IKEA stores within 3–4 years. [ 185 ] [ 186 ] On 17 February 2011, IKEA announced its plans to develop a wind farm in Dalarna County , Sweden, furthering its goal of using only renewable energy to fuel its operations. [ 187 ]
Inter IKEA Systems B.V. is a holding company fully owned by Inter IKEA Holding and thus Interogo Foundation. It is the company that legally owns all of the IKEA brand's intellectual property (logo, word, trademarks, etc.). [14] Inter IKEA Systems is the IKEA franchisor. The company releases guides and manuals of various parts of the IKEA brand.
A coat rack A free-standing hatstand and umbrella stand. A hatstand is a device used to store hats and often coats on, and umbrellas within. Usually made of wood and standing at least 5 feet (1.5 m) tall, they have a single pole making up most of the height, with a sturdy base to prevent toppling, and an array of lengthy pegs at the top for placement of hats.
As of 2023, New Era made 59Fifty snapback versions of their popular hats, hats with logos from all major sports teams, as well as special-edition and custom-made hats. [2] On July 9, 2024, New Era signed a deal to become the official hat of the National Hockey League (NHL). [18]
[15] [16] IKEA has also used Blåhaj in marketing material; IKEA Japan used the toy as a mascot in a marketing campaign for tiny apartments sold by IKEA in the region. In the campaign, Blåhaj plays a real estate agent who envisions a tiny apartment. [17] [18] IKEA of Malaysia and Taiwan sold red-bean and sesame-filled buns resembling Blåhaj.
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