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Edmund Jerome McCarthy (February 20, 1928 – December 3, 2015) was an American marketing professor and author. He proposed the concept of the 4 Ps marketing mix in his 1960 book Basic Marketing: A Managerial Approach, which has been one of the top textbooks in university marketing courses since its publication.
Enchanting a Disenchanted World, Third Edition examines Disney, malls, cruise lines, Las Vegas, the World Wide Web, McDonald's, Planet Hollywood, credit cards, and all the other ways we now consume. The current edition was updated to reflect the recent economic recession and the impact of the internet. Ritzer continues to explore this book's ...
Business management – management of a business – includes all aspects of overseeing and supervising business operations. Management is the act of allocating resources to accomplish desired goals and objectives efficiently and effectively; it comprises planning, organizing, staffing, leading or directing, and controlling an organization (a ...
The Project Management Body of Knowledge (PMBOK) is a set of standard terminology and guidelines (a body of knowledge) for project management.The body of knowledge evolves over time and is presented in A Guide to the Project Management Body of Knowledge (PMBOK Guide), a book whose seventh edition was released in 2021.
Professor at the Carroll School of Management, Boston College Alan J. Marcus is an American economist, and the first recipient of the Mario J. Gabelli Endowed Professorship at the Carroll School of Management at Boston College , where he currently teaches. [ 1 ]
The Master of Business Administration (MBA or M.B.A.) is a master's degree in business administration with a significant focus on management. [11] The MBA degree originated in the United States in the early-20th century, [ 12 ] when the nation industrialized and companies sought scientific approaches to management.
The business model canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.
Principles of Managerial Finance, 14th edition, Addison-Wesley Publishing, ISBN 978-0133507690. Clive Marsh (2009). Mastering Financial Management, Financial Times Prentice Hall ISBN 978-0-273-72454-4; James Van Horne and John Wachowicz (2009). Fundamentals of Financial Management, 13th ed., Pearson Education Limited. ISBN 9705614229
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