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Reasons for having a well-thought-out sales process include seller and buyer risk management, standardized customer interaction during sales, and scalable revenue generation. Approaching the subject from a "process" point of view offers an opportunity to use design and improvement tools from other disciplines and process-oriented industries. [8]
In the event-driven process chain the logical relationships between elements in the control flow, that is, events and functions are described by logical connectors. With the help of logical connectors it is possible to split the control flow from one flow to two or more flows and to synchronize the control flow from two or more flows to one flow.
The account manager serves to understand the customer's demands, plan how to meet these demands, and generate sales for the company as a result. [2] Key accounts provide the most business because they contain a small number of clients which contribute a large portion of the company's sales. According to research, sales from a company's key ...
In banking, cash management, or treasury management, is a marketing term for certain services related to cash flow offered primarily to larger business customers. It may be used to describe all bank accounts (such as checking accounts ) provided to businesses of a certain size, but it is more often used to describe specific services such as ...
A Swimlane was first introduced to computer-based Process Modeling by IGrafx in 1993 and trademarked in 1996. It may also be referred to as a functional band (as it is in Microsoft Visio 2007) and is used in the same way, to create a cross functional flowchart to map a process within the functional units of a business. [3]
Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Account-based marketing is typically employed in enterprise-level sales organizations.
Process-based management is a management approach that views a business as a collection of processes, managed to achieve a desired result. [1] Processes are managed and improved by the organisation for the purpose of achieving its vision , mission and core values.
Business Process Model and Notation (BPMN) is a standard for business process modeling that provides a graphical notation for specifying business processes in a Business Process Diagram (BPD), [3] based on a flowcharting technique very similar to activity diagrams from Unified Modeling Language (UML). [4]